Our Cute Lil' Story

Hey there! We are Whitney Ferrin and Leah Nielson (hence how the name Felson was born..)  We are the dynamic duo behind this fabulous jewelry shop. We've been best friends since grade school, and we've been through it all together - from awkward high school dances, to the trenches of motherhood, and everything in between. We even traveled to China to teach English together when we were in college!  But our latest adventure has been starting this jewelry business, and we couldn't be more excited to have you here with us. We started this shop because we were tired of not being able to find the kind of jewelry we wanted on the market - pieces that were stylish, unique, comfortable to sleep in, tarnish resistant, AND affordable. So, we decided to create our own! We've poured our hearts and souls into every single piece here, and we hope you find something you absolutely love. Thank you for stopping by and supporting our dream.  We hope you come back to visit us soon!